Bridging the Language and Culture Gap to Access New Markets Overseas

Date & Time: 
Thursday, January 15, 2015 - 12:00 to 13:00

Free online event


Bridging the Language and Culture Gap to Access New Markets Overseas

There are so many things to consider when exporting your product or service internationally; logistics, finance, legislation and marketing are just a few. But let’s not forget the important role that language and culture play in successful exporting. For example, did you know that web users are four times more likely to purchase from a website that communicates in their own language? This free webinar, led by Comtec - one of WEConnect International's certified women-owned businesses - will look at why it is important to invest in languages when you are breaking into new markets, how to get the best results once you have decided to translate and promote your business worldwide and how to ensure that you are also bridging the cultural gap when moving into markets overseas.

Key learning points:
- The benefits of investing in languages when expanding into international markets
- The basics you need to master to create a great first impression
- What you should translate to help break into new markets
- How to write content for translation
- Top tips to ensure the best results on any translation project
- Implications of cultural differences in business relations

Register Online
You can register for this free webinar online here:

Our Presenters from Comtec:

Susan Lankfer.jpg

Susan Lankfer, Head of Business Development
Susan is a language graduate and has been with Comtec for over five years. Starting as a project manager and working her way to head of business development, she fully understands the needs of clients looking to branch out into new markets overseas. She has worked on a wide variety of projects from localisation of elearning content for large corporates, website translation for leading brands to software localisation for a prominent financial institution. Susan’s main aim is to find ways to improve processes around translation, reduce costs and save time for clients – and generally just make their lives easier.

Isabella Moore.jpg

Isabella Moore, Director
As the original founder of Comtec back in 1981, Isabella brings a wealth of experience working in the translation industry for over 30 years. Originally qualified as a Polish interpreter, with honorary fellowships from both the Chartered Institute of Linguists and the Institute of Translation and Interpreting, Isabella is a dedicated linguist. Isabella was also the first female president of the British Chamber of Commerce, the vice president of the Euro-Chambers and the CEO of CILT, National Centre for Languages. She was awarded her CBE in the 2004 New Year’s Honours List for services to industry and languages.

More information abut Comtec can be found here:

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