How wording in job ads determines who you attract

Date & Time: 
Friday, March 27, 2020 - 12:00 to 13:00

Online Event


Free webinar: How wording in job ads determines who you attract

The recording of this webinar can be found here.

Witty Works' slides for their presentation can be found here.

Struggling to attract female talent to your open positions? Find it hard to receive applications from people with diverse backgrounds? The wording of your job ads might be the problem.

In this webinar hosted by Witty Works, a WEConnect International certified women's business enterprise based in Switzerland, you will learn how powerful language is. The way you write a job ad actually determines who feels invited to apply to your open position.

72% of job ads are still written in a way that they only attract a small talent pool. If you choose to use neutral language instead you receive 40% more applications from people with diverse backgrounds.

The main topics we will discuss are:
• unconscious bias and how it affects language
• structure of job ads and their effect on people with diverse backgrounds
• types of terms that are interpreted differently by men and women
• demonstration of a tool that helps you to circumvent bias in language

Join us and learn how to enlarge and diversify your talent pool.

Register online:
You can register for this free event online at

Our presenters:

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Nadia Fischer originally studied international relations but got bored with politics and moved into tech. First as Head of Marketing in a San Francisco based startup, she moved on to become Scrum Product Owner and Business Developer for a Swiss based web agency. From there she got specialized in agile coaching for corporate digital transformations. Missing women in the field, Nadia co-founded Witty Works - a company developing web-apps that enable organisations to attract, recruit and retain female talent and people with diverse backgrounds.

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Lukas Kahwe Smith has been working with PHP since before the century with a focus on backend architectures and databases and has worked on various open source libraries. He first founded a web agency in Berlin before becoming partner of a Swiss based web-agency. He is the current lead of the diversity initiative for the Symfony project and recently joined the founding team at Witty Works.

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