Power of Storytelling for Business

Date & Time: 
Tuesday, November 28, 2017 - 12:00 to 13:00

Online Event


Free Webinar: Power of Storytelling for Business

The recording of this webinar can be found here.

Salma's slides for her presentation can be found here

In today’s ‘always on’ culture, it can feel more difficult than ever to navigate the competitive landscape and stand out. Sharing stories can help your audience connect with you on a human level and a good story will help the listener identify with your business and personal brand. Storytelling in business needs planning and knowing the potential outcome before you even start designing the story. Therefore, telling a great story that relates to your audience’s current world while injecting humanity, sincerity and passion will connect them to you and your ideas.

In this webinar, the following topics will be covered:

  • The power of storytelling and ‘science’ of why it works
  • The Hero’s journey: Desire, Confrontation, Obstacles and Resolution
  • Tapping into emotional drivers
  • Introducing tension and conflict
  • Adding emotional texture and sticky metaphors

Register online:
You can register for this free event online here: https://weconnect-power-of-storytelling-for-business.eventbrite.com

Our presenter:
Salma Shah.png

Salma Shah is the founder of Salma Shah Personal Branding Consultancy, a WEConnect International women-owned business and Director of Softskills 4 Tech. Blending business psychology, mentoring and coaching, her clients include the David and Goliaths of the corporate world from Oracle, O2, Reuters, Lexmark to one-person businesses, coaches and consultants seeking to develop clarity, confidence and effectiveness. She is the creator of signature programs “Powerful Storytelling For Tech” and “Branding Your Genius”..

Salma is featured in December’s Psychologies Magazine (UK edition) available now so please grab a copy or subscribe!
Salma Logo.jpg

Back to Events page.