Is the Price Right? A Guide to Creating a Successful Pricing Strategy for your Business

Date & Time: 
Monday, October 30, 2017 - 12:00 to 13:00

Online Event


Free Webinar: Is the Price Right? A Guide to Creating a Successful Pricing Strategy for your Business

The recording of this webinar can be found here.

Sanna's slides for her presentation can be found here

How do you know the right price for your products and/or services? How can you use pricing to ensure profitability, differentiate your business and effectively market to your target audience?

Many businesses use the same prices year after year; others have set theirs based on less than objective or strategic criteria.

Pricing is both an art and a science. Used strategically, your prices can help build both your brand and your business. The key is combining your market and customer knowledge with your business priorities; to monitor and adjust when and where needed.

In this webinar, you will learn:

  • The challenges of effective pricing and some of the most common pricing mistakes and traps
  • Your strategic choices - which considerations to make when setting your prices
  • What's in a price: what do your prices convey, and what are the value factors that go into your price
  • Different pricing methods and how to combine them to set the right price
  • The pricing process' A to Z: from setting your company goals to monitoring and adjusting
  • Raising or lowering your prices - strategic considerations and how to communicate your changes
  • Looking beyond the price: value-based sales and win-win pricing

Special Offer for WEConnect International Businesses

Sanna is happy to offer WEConnect International businesses a special coaching package:

Benefit from a tailored one-on-one phone coaching where you decide which part of your business strategy you want to work on.

Two 45-minute sessions at a total of €149. To make effective use of time, you will be sent a coaching question sheet before your first session.

Make sure to get in touch with Sanna by Wednesday 15th November 2017 to book your coaching sessions at this discounted price:

Register online:
You can register for this free event online here:

Our presenter:

Small Business Coach and Consultant Sanna Koritz, owner of Create Business, a WEConnnect International women-owned business, specialises in business development, strategy and communication. She is passionate about entrepreneurship and small business growth as drivers for economic, societal and personal development.

Before she launched her own businesses, Sanna worked for companies and organisations such as Arthur Andersen, COLT Telecom, the Swedish Trade Council and the City of Stockholm.

Sanna holds a MSc in Management from the London School of Economics and Political Science and has an international background that includes living and working in Serbia, Montenegro, England, Belgium, the US, Canada and France.


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