The WEConnect Academy: SME Development Programme for Europe

Date & Time: 
Wednesday, December 3, 2014 - 12:30 to 18:30

Royal Bank of Scotland
280 Bishopsgate


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The WEConnect Academy: SME Development Programme for Europe
In order to be competitive in the current business climate, small businesses and large businesses need to work together more effectively to generate societal and economic value. In response to feedback from the 2012 WEConnect International Europe conference, WEConnect International’s corporate members in Europe identified elements of their core expertise, which they would like to share with our women owned businesses in order to help them to strengthen and grow their business and to increase their opportunities and ability to compete for business.

The SME Development Programme for Europe is a unique, practitioner-led, designed and delivered initiative. For the first time, multinational corporations including Accenture, Coca Cola, Clifford Chance, GSK, IBM, Intel and the Royal Bank of Scotland are partnering together to create a comprehensive modular programme, which shares expertise that is core to their own organisational success. After a very successful ‘taster day’ in October 2013 this pioneering collaborative initiative is now, with on-going help and expertise from IESE Business School, being rolled out as a full pilot programme in the UK during 2014/15.

Pilot Programme Rollout 2014/15
Our second session of the pilot programme rollout will take place on Wednesday 3rd December at RBS' offices in London when we will bring together 20 female business owners. Our speaker from the IESE Business School will be Julia Prats, Associate Professor of Entrepreneurship who will be talking about 'Leading Growth: strategies and challenges' and we will hear from Scott Jones from Footprint TV and Media Partner to the RBS Innovation Gateway who will lead the 'Once Upon A Time' Media Workshop – What’s Your Story?

Our Presenters
Our speaker from the IESE Business School will be Julia Prats, Associate Professor of Entrepreneurship at the IESE Business School who will be talking about 'Leading Growth: strategies and challenges'. Prof. Prats teaches courses in both open enrollment programmes as well as on in-company programs for companies such as Henkel, Randstad, and Teléfonica, among others. Prof. Prats's primary area of interest is the entrepreneurial process, which includes the identification, evaluation and implementation of opportunities in any context. Central to this work is developing strategies and systems that help established firms achieve profitable growth. Her second work stream focuses on understanding the key factors in building and managing professional service firms. Over the years she has had the opportunity to develop both areas of interest through teaching, research projects and consulting work. Prof. Prats was nominated Kauffman Emerging Scholar for her dissertation work and has published in international journals and congress proceedings, both for practitioners as well as the academic community. She has also authored teaching materials and contributions to several books on entrepreneurship and strategy related topics. She holds a Ph.D. in business administration from Harvard University, an M.B.A from IESE Business School, and a degree in industrial engineering from the Universitat Politécnica de Catalunya. She has taught at Wharton Business School, IPADE (México), INALDE (Colombia), and AESE (Portugal).

'Once Upon A Time' Media Workshop – What’s Your Story?
Scott Jones is the co-founder of Footprint, the sustainable media and communications agency, and Media Partner to the RBS Innovation Gateway. He has 20 years senior experience in journalism, television and communications, all within world-class organisations. Until 2007 Scott was a business reporter on national newspapers, a producer in the BBC’s Business and Consumer Unit, making The Money Programme and Watchdog, and a strategist at Lowes, one of the world’s great advertising agencies.

What you will take away and use from Scott’s workshop:
• A better understanding of how to sell your business story to the media and generate high quality coverage across all media channels; press, radio, TV and online.
• A clear narrative for your business story from a range of media angles - product, company, human interest, business and environmental.
• Your content strategy - mapping out your stories to tell, when to tell them and which media channels to use.
• A greater understanding of how to work with the media to generate great coverage for you and your business - making press and PR an in-house resource, not an external cost.

Your prep work for Scott’s workshop is simple. Please bring along:
• your best stories to tell
• a clear picture of your audiences and how to reach them
• your favourite book
• your daily newspaper

Please arrive at 12.30pm for lunch & refreshments. The workshops sessions will kick off at 1pm and run throughout the afternoon and we'll close at 6pm with networking, drinks & nibbles.

• Places are free for certified women owned businesses - a 100% discount code will be sent to these businesses (if you don't have yours, please contact Maggie)
• Places cost £65 + VAT + Eventbrite booking fee for women owned businesses that are self-registered with WEConnect International
• Places cost £70 + VAT + Eventbrite booking fee for women owned businesses that are not registered with WEConnect International
• Places are limited, and likely to be in high demand, so please register as soon as possible
• Places are only available to owners or other members of the senior leadership team
• One place is available to each women owned business

Please register for the event online here:

If you have any questions at all, please don't hesitate to contact Maggie Berry on or 07776 302 906.

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