WBEs benefit from improving their customer relationship management

The customer relationship management session on 6 June 2011 facilitated by Lena Benjamin of Ones Business Advice, kindly hosted by the rebranded Chameleon, provided a few hints and tips on developing more business from key clients. The session went through a Six Step process developed by Lena, which formalises the approach to managing the relationship with clients to increase lifetime value.

The Six Steps are Strategy, Value, Information, Technology, Monitoring and Touch-Points. Further details on the process can be found on www.onesbusinessadvice.com. Lena offers prospective clients a complimentary session to see how the Six Step process (whole or part) can be tailored for use in their organisation.

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